Dew Tour Returns to Breckenridge
December 13-16, 2012
The Dew Tour is a free 4-day action sports and lifestyle festival coming to Breckenridge, Colorado December 13-16. The event features ski and snowboarding competitions with live music and the Dew Tour Experience where fans can enjoy athlete autograph signings, giveaways, games and more.
The following events will be featured at the Dew Tour iON Mountain Championships:
Men’s Ski Superpipe- Women’s Ski Superpipe
- Men’s Ski Slopestyle
- Women’s Ski Slopestyle
- Men’s Snowboard Superpipe
- Women’s Snowboard Superpipe
- Men’s Snowboard Slopestyle
- Women’s Snowboard Slopestyle
- Men’s Ski Big Air
- Men’s Snowboard Big Air
“Dew Tour continues to work hand-in-hand with the athletes. They asked for a platform that would elevate their sports and we worked with Alli to deliver that,” said Brett O’Brien, Vice President of Marketing, Mountain Dew. “With the new Dew Tour, we are working to ensure that we evolve along with the action sports community. With input from the athletes, we’re developing a platform that answers their call for fewer, bigger, better events.”
The 2012 Dew Tour will include over 30 hours of live television coverage on NBC and NBC Sports Network. In addition, the Dew Tour will present an expanded digital offering including live competitions and behind-the-scenes exclusive content across multiple platforms. In addition, all broadcast hours will be distributed live internationally across Alli’s extensive network of distribution partners.
Come out to Breckenridge to catch your favorite ski and snowboard athletes competing at the highest level!
